Web Marketing Articles
An index of articles on marketing and promoting your site. Learn what it takes to get readers and keep them on your site.
Articles by Date | Articles by Topic
95 SEO Tips and Tricks - Over 90 Factors that Impact Your Site's Placement in Search Engines
Ninety-five things you should and should not be doing on your Web pages to make them rank higher in search engines. This list looks at more than just meta tags and the basics of SEO, so even if you've got some of the factors, you may not have everything. Scroll to the end of the list to look at the things you should never be doing, as well as the things you should always do at the top.
Are You Being Robbed?
With new technology comes new ways to cheat. There are now some software companies
that are making advertising money off of the ads on your site, while you make nothing.
Attracting Advertisers
Advertising is still one of the only consistent revenue sources on the Web. But
with the current advertising recession, you need to do all you can to find the
advertisers and convince them to use your site.
Basic Meta Tags
Meta tags are a great way to get your site seen by search engines. But what
are they exactly? What tasks do they perform and how do you use them?
Before You Write Meta Tags
There are many different types of meta tags, figure out what types you need before
weighing down your site. Your site will be more effective, and search engines will
spider your site.
Boosting Your Hits
How to increase the number of visitors to your Web site.
Building Online Communities
When you create an online community, you give people the sense of belonging.
They'll want to return to your site.
Cloaking: What it is and Why You Shouldn't Do It
This article discusses the issue of cloaking and why some firms will recommend it as a way to improve your ranking in search engines. Web site owners who are working with search optimization firms should read this article so that they are aware of the issues surrounding cloaking.
Create a Netscape 6 Sidebar Tab
Netscape 6 and Mozilla sidebars are an easy way to promote your site to Netscape users. And Netscape even has an affiliate program to help you earn money from your sidebars.
Creating Your Web Design Business Site
Where to start when building your own Web design business Web site. Many Developers seem to leave this site for last when building sites. I am guilty of this myself. Learn how to build the site that helps attract more customers.
Content and E-Commerce
Examine three popular e-commerce sites to see how you can bring repeat visitors
to your site, and from there, sales.
Don't Demand Links - Even Asking Can Seem Annoying
Backlinks are a great way to get better rankings on search engines. Especially if you're lucky enough to be linked from a site with a higher Google PageRank than you have. If you've been doing SEO for any period of time, you know this. But asking, or even demanding those links from other Web developers can backfire.
Frames and Search Engines
When you use frames, it makes it more difficult for search engines to catalog
your pages. But that doesn't mean you shouldn't use them. Find out how to create
a framed page that gains you hits, not loses them.
GaGa for Google
Learn how to edit your Web page so that it works with the Googlebot and not against it. These tips won't guarantee you top ranking, but they will help.
Getting Hits on Your
Web Site
Getting the most people to come to your site (and return) is the "holy grail"
of the Web. Here are some ways to get your site noticed.
Getting People to Link to You - Link Love, How to (and How Not to) Get It
Getting people to link to your site is an important aspect of promotion. Link love, as it's called, is a way to show you like other people's sites and it's a way to get some SEO support as well as new readers.
Grab 'Em Quick
The first page of your site is where you hook your readers or lose them forever.
Make it fit your site, your readers, and yourself.
How to Get a Link on This Site
If you're a Web designer or write about Web design, you might be able to get a link to your pages on this website.
How to Use a Blog for Non-Diarists
It's possible to use a blog or weblog to improve your business, even if you think your business really isn't suited to blogs.
If You Build It, Will They
Come?
Six tips to market your Web page and encourage repeat visits.
Magic with Meta Tags
Meta tags can help improve your standing in search engines. Find out if you're
adding them correctly.
Making Money from Your Web Site
Your Web site doesn't have to be a hobby you spend money on. It can earn some
of its keep.
Pros and Cons of Pop-Ups, Pop-Unders, Overlays, and Intrusive Ads
Pop-up ads can be annoying, but there are reasons why people use them - And there are lots of pop-up blockers available to stop them - find out why to use them and why not
Search Engine Optimization Made Simple
Search engine optimization can be as simple or as hard as you want it to be. These five steps make search engine optimization easy and fun. You'll have your pages optmized for search quicker than you think. And you'll get more page views when you use these tips for search engine optimization.
"Secret" Ways to Increase Web Traffic
Learn ways beyond just meta tags and search engines to increase your page views.
SEO Checklist
This SEO checklist will help you evaluate every page on your site for effective search engine optimization. The SEO checklist is divided into 5 sections - high priority, medium priority, and low priority SEO tips, things to avoid doing, and things to never do unless you want to be banned from search engines.
"Sticky" Web Pages
Once you get people to your Web site, the longer they stay there, the more
likely it is that they will buy something.
Useful URLs
If your URL is short and easy to use, people will return to your site, as they
will remember the address.
Web Design Businesses - Start with a Business Plan
If you're ready to start a work-from-home business as a Web designer, there are a lot of things you need to do to prepare and be ready. The key is creating a business plan. If you treat your home business like a business from the start you'll be better off in the long run and have a more lucrative business.
What is Search Engine Optimization (SEO)?
If you want your Web page to rank well in search engines, you need to learn how to do search engine optimization or SEO. Search engine optimization is a technique where you make your pages as easy to read by search engine robots as it is for your customers to read. And once your pages are easy to read by the robots, they can determine what your page is about, and rank it in their database.
Why Create an Online Community
Community is a great way to increase interest in your site, and keep people
coming back.
Will Community Work for You?
Building Web community used to be considered crucial to every Web site, but the reality is that it's not appropriate for everyone. Learn when community works and when it doesn't.
