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Managing the banner ads you have running on your site is crucial if you want to be sure you're making money.
CentralAd Software
Three different levels to choose from, this software package ranges from minimalist ad tracking and reporting to a very sophisticated high end product.
WebAdverts
You can use either standard image calls, or SSI to display banner advertisements or run a banner exchange.
DART for Publishers - DoubleClick Inc.
DoubleClick is one of the premiere advertising partners on the Web - and DART for publishers is their solution for Web page publishers who need banner ads placed on their Web site.
Accipiter for Publishers
The Accipiter AdManager technology provides superior ad management on Web sites.
Free-Banners.com
This is a fairly standard banner exchange program. For every 2 times a banner is loaded on your site, your banner is displayed on another site in the network.

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